Bluff's Tackle & Marine - Everything you need for fishing, boating, marine electronics, live bait, frozen bait and more located in Belleair Bluffs, Florida

Every Day is for Fishing

At Bluffs Tackle & Marine we offer a large selection of the latest and best tackle, bait, and marine products. We also offer extensive professional services to make every fishing experience a success. We sell LIVE & FROZEN BAIT!

Store Hours:
Monday – Thursday 7:00AM-7:00PM, Friday & Saturday 6:00AM-8:00PM, Sunday 6:00AM-4:00PM

About Us

Welcome to Bluffs Tackle and Marine! Located at 2715 West Bay Drive in the beautiful Bluffs district of Pinellas County. Our shop is the best place to find fishing tackle, bait and marine equipment of all kinds in the Greater Tampa Bay Area. Our founders, the Armes Family, are entrepreneurs with a lifetime of recreational and competitive fishing experience. With over 50 years of combined fishing and marine experience and having been in the tournament fishing world for over a decade the Armes family eats, sleeps and breathes fishing.

When they made the decision to open up a tackle shop, one of their main goals was to change the culture of tackle shops. Stuck up, snooty and unhelpful tackle stores are all too common. By creating a friendly atmosphere at Bluffs every visitor to their shop will never feel uncomfortable, pressured, or dumb just because they don’t already know everything there is to know about fishing or fishing tackle. We are educators! We will take the time with one goal in mind - make it easy for people to come in, ask questions, and walk out with the right tackle for the targeted species! Our mission is to put you on the fish and have your best chance to catch your trophy! We will never advise you to purchase an item that isn't right for the type of fishing you are doing. With our extremely knowledgeable staff, we will direct you towards the most proper gear for you to catch your trophy fish! We also carry plenty of live and frozen bait to help you catch more fish! Come and visit us today and find out what turns our new customers into regulars!

Our Team

Frankie Armes

Founding Partner

From a deep love of fishing, boating and everything water Frankie Armes knew a high end tackle store was the next step in his business portfolio. Only getting involved in businesses he is  passionate about Bluffs was born out of a desire and love for all things fishing. His sister company LeftCoast Boatworks provides professional and timely marine repair to vessels all across the greater Tampa Bay area. The idea behind Bluffs was simple –  “Always the best, only the best at Bluffs.”

Ryan Armes

Founding Partner

Ryan is a principal and founder at Bluffs. His extensive engineering background brought him to his new found love – custom machine tooling, engraving, and lasering! Ryan can put your logo on anything and everything you want and if you can dream it in plastic or starboard Ryan can make it for you. His love of fishing and boating extends to his awesome family who are equally as nuts about being on the water!

Colton Rice

Store Manager

Whether it’s inshore, offshore, deep drop, trolling, bass, or fly Colton has and can do it all. You’ll be hard pressed to find a more versatile fisherman in our area. This extensive knowledge coupled with his prior work history of running tackle stores gives him an upper hand in this industry. Colton is diligently seeking out only the best products to stock at Bluffs. Always looking for a competitive advantage in fishing stop by and ask Colton all of your fishing related questions. He is always happy to share his wealth of knowledge and will outfit you with the right equipment to get the job done and catch more fish!

Reese Frazier

Inventory Manager

Reese is the self-proclaimed beach snook master! From offshore to inshore fishing in the Tampa Bay area Reese does it all and can help you out in any aspect of our local fisheries.  Reese’s passion is fishing but in his free time he is an avid skater it just runs in the frazier family.   

Jack Banks

Ecommerce/Social Media

Jack is a jack of all trades when it comes to the fishing and marine industry. He absolutely loves it all – from chasing the big silver kings – Tarpon – to tournament king fishing. Jack is crazy about fishing and will help you find the best equipment, tackle and tips so you can succeed on the water. Jack has deep ties in the marine industry with employment at Left Coast Boatworks. Come in today and see Jack and the team at Bluffs!

Jon Fitz

Sales Associate

Jon is newer to our area, only living in Pinellas County for a few years but don’t let that fool you! He caught on very quickly to our inshore and nearshore fishing in Tampa Bay. Jon spends most of his time on the water chasing redfish, snook and tarpon around our area. Jon is a US ARMY Vet and we are thankful to have him part of the team! 


Rheyce Ditmars

Sales Associate

Rheyce has been with us for a long time and knows the shop like the back of his hand. Rheyce is well versed in land based fishing in our local Tampa Bay area he can help you out with any tips and tricks. Rheyce by far buys more jigs in our area than most as he tends to find every rock in Pinellas County. His favorite part of the day is often catching bait some may even refer to Rheyce as the “master baiter”.  

Jonathan Muszynski

Sales Associate

From a young age Jonathan has been committed to fishing. Locals would often see him riding his bike around town fishing any spot he could. Jonathan saved up enough pennies to buy himself a boat at the young of 16. If Jonathan is not fishing, you can find him stuck in a mud hole.  

Products We Serve

Bluffs Tackle & Marine offers a wide range of products that will not leave indifferent any professional fisherman. We sell only top-quality products from the recognized industry leaders.



Terminal Tackle



Soft Baits

Hard Baits


Custom Engraving

Custom Metal Art

Frozen Bait

Live Bait


Line Spooling

Whether you need 20 yards or 2000 yards we have you covered with all the latest and best brands in fishing line – Suffix, PowerPro, Dawia, J-Braid, Ande, Mono, and much more! We will quickly get your reels spooled the right way!

Marine Electronics Consulting

Are you taking full advantage of your marine electronics? So many purchase the latest and greatest equipment and only take advantage of a small percentage of what the equipment can really offer. Our team of skilled marine operators and captains can walk you through how to properly use your marine electronics to catch more fish, be safe, properly navigate our beautiful waters and have more fun!

Rod Repair

Did you slam your tip in the tail gate? Maybe high stick the rod a bit much? Bring in your rod today to see about potential rod repair options!

Cast Net Techniques

Are you struggling to properly catch bait? There are various methods to throwing a cast net along with multiple different types of nets to get the job done. Have you ever seen the bait but just can’t catch it? Let our team of pros show you how it’s done to properly catch the bait in any conditions! We stock and carry only the best cast nets on the market.

Contact Us

2715 Westbay Drive, Belleair Bluffs FL 33770